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We have rebranded! Find out more.

THE CURO STORY: A Journey of Evolution and Innovation


Welcome to the CURO Blog. We are excited to share the story of Sign Print Australia’s transformative journey as it has evolved into CURO Brand Application. As a leader in the signage and brand application industry, our story is one of adaptation, innovation, and an unwavering commitment to excellence.

Sign Print Australia has been in the printing business for over 40 years, providing printing services specialising in industrial stickers and equipment marking. However, as industries have evolved and customer needs have changed, we recognised the need for evolution. That’s why we transformed into CURO Brand Application, which represents our commitment to meeting the changing demands of the market.

CURO represents a philosophy of reliability, innovation, and customer-centricity in the hire industry. We offer tailored branding solutions that simplify our clients’ lives and elevate their brands.

We are committed to delivering our best in all that we do. To ensure that we provide our clients with the best possible service, we have invested in cutting-edge technology and expanded our capabilities. One of our latest achievements is the enhanced BrandBase platform, which sets new standards in the way our clients order their signage and branding application products. This platform caters to over 380 hire stores across Australia and New Zealand, helping us to serve our clients better.

Our rebranding efforts are not only about improving our appearance, but also about adding real value to our clients. We ensure flawless execution with each brand application by implementing streamlined processes, fast delivery, and unparalleled customer service. Our vision for the future remains the same – we strive to achieve the highest level of excellence in brand application. By adopting advanced technologies and best practices, we aim to enable businesses to operate with increased efficiency and effectiveness through our customised BrandBase ordering platform.

“CURO” is more than just a brand, it is a commitment to providing excellence, integrity, and reliability in all our applications. We believe in embracing change while staying true to our values, and we are confident that this approach will lead us to a more innovative and promising future in brand application. Thank you for being a part of this journey with us.

Be sure to watch the video below featuring our team delving into the exciting details of our rebrand journey.

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We've Rebranded

Signprint Australia have rebranded to Curo. Find out more about our new branding below!